The Work I've Done

I'm a social media strategist with 15 years of experience across agencies, freelancing, and the corporate sector working on a wide variety of notable brands…
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A showcase of my career and the many great brands I've had the opportunity to work with. Social Marketing, Resume Design, Marketing And Advertising, Graphic Design Resume, Social Media Strategist, Social Media Campaign, Social Media Marketing, Advertising, Marketing
Who I Am
A showcase of my career and the many great brands I've had the opportunity to work with.
A resume infographic I created, which was published in the 2015 book "The Infographic Resume: How to Create a Visual Portfolio that Showcases Your Skills and Lands the Job" by Hannah Morgan. Design, Resume, Cv Skills, Cv Advice, Resume Skills, Resume Examples, Result, Modern Resume, Visual Resume
Infographic Resume
A resume infographic I created, which was published in the 2015 book "The Infographic Resume: How to Create a Visual Portfolio that Showcases Your Skills and Lands the Job" by Hannah Morgan.
I joined Gabby Grahek on her podcast The Gift of Gab to chat about my 13 years in social media marketing and how things differed from agency life to freelancing to the corporate world. Social Media, Peer, Freelance, Insight, Career
Podcast Appearance
I joined Gabby Grahek on her podcast The Gift of Gab to chat about my 13 years in social media marketing and how things differed from agency life to freelancing to the corporate world.
What To Expect When You're Expecting An Algorithm: A Medium article I wrote about the digital marketing implications of the Instagram algorithm announcement and the recently implemented Twitter algorithm. Digital Marketing, Instagram, Instagram Algorithm, Algorithm, Announcement
What To Expect When You’re Expecting An Algorithm
What To Expect When You're Expecting An Algorithm: A Medium article I wrote about the digital marketing implications of the Instagram algorithm announcement and the recently implemented Twitter algorithm.
It was great being a part of Trolli's James Harden Beard Press Conference on Snapchat. The project was recently featured in the Star Tribune. Ad Firm, Periscope, Ad Agency, Tribune, Lab, Feature, Ads, Real Time
Ad agencies create real-time content labs and other digital-focused spaces
It was great being a part of Trolli's James Harden Beard Press Conference on Snapchat. The project was recently featured in the Star Tribune.
Toro is the world’s most trusted name in lawn care products a top brand in turf maintenance for many of the 15,000 courses around the country. But despite being a key player in the golf market, Toro had no way of speaking to this niche audience directly. We launched @ToroGolf on Twitter to speak with the active Twitter community of golf course superintendents. Country, Lawn, Golf, Lawn Care, Golf Courses, Turf, Active, Key Player, Niche Audience
Case Study: Toro Golf
Toro is the world’s most trusted name in lawn care products a top brand in turf maintenance for many of the 15,000 courses around the country. But despite being a key player in the golf market, Toro had no way of speaking to this niche audience directly. We launched @ToroGolf on Twitter to speak with the active Twitter community of golf course superintendents.
A mobile app design concept I made for maurices, a women's retailer and former client. The app features the ability to view outfits and collections, and add individual items to a wish list or digital closet. Behance, Retail, Mobile App Design, App Design, Mobile App
Retail Store App Design
A mobile app design concept I made for maurices, a women's retailer and former client. The app features the ability to view outfits and collections, and add individual items to a wish list or digital closet.
A 2014 blog post I wrote on LinkedIn titled "Facebook & The Kobayashi Maru" about the importance of reevaluating your approach to Facebook in light of the drop in organic reach was viewed 1.4K times and generated a lot of conversation. Linkedin, Approach, Campaign, Facebook, Blog, Post
Facebook & The Kobayashi Maru
A 2014 blog post I wrote on LinkedIn titled "Facebook & The Kobayashi Maru" about the importance of reevaluating your approach to Facebook in light of the drop in organic reach was viewed 1.4K times and generated a lot of conversation.
A concept design I created for a client report with an emphasis on design. The numbers presented in the report are merely placeholders. Ideas, Concept Design, Concept, Report
Design+Data
A concept design I created for a client report with an emphasis on design. The numbers presented in the report are merely placeholders.
To celebrate the 50th anniversary of the Mr. Bubble bath brand, we launched @MrBubble on Twitter and coordinated a “World’s Largest Bubble Bath” on June 11, 2011 at the Waterpark of America. Click to read more about the campaign. Bath, Bubble Bath, Bubble World, Mr., Bubble, 50th, Product Launch, Twitter, 50th Anniversary
Case Study: Mr. Bubble
To celebrate the 50th anniversary of the Mr. Bubble bath brand, we launched @MrBubble on Twitter and coordinated a “World’s Largest Bubble Bath” on June 11, 2011 at the Waterpark of America. Click to read more about the campaign.
I love graphic design and I love Disney movies, which means this series of minimalist Disney movie posters I designed was inevitable. Disney Films, Films, Disney Art, Film Posters, Disney, Disney Movie Posters, Toy Story 1995, Movie Posters
Graphic Design
I love graphic design and I love Disney movies, which means this series of minimalist Disney movie posters I designed was inevitable.
Photography is a major passion of mine, and here is a collection of my photos. Photography, Bench, Photos, Photo, Collection, Work, Creative, Passion
Photography
Photography is a major passion of mine, and here is a collection of my photos.
A presentation about social media analytics, given at the University of Minnesota Ad Club in 2014. Minnesota, Management, Media Analytics, Social Media Analytics, Analytics
Measuring Up: Fantastic Analytics and Where to Find Them
A presentation about social media analytics, given at the University of Minnesota Ad Club in 2014.
Michelina’s is a nationally-distributed frozen food company based in Minneapolis that had no social media presence before 2013. Our goal was to launch the brand online and connect with fans. Click to read more about the campaign. Waffles, Foods, Macaroni Cheese, Breakfast, Food Company, Company Meals, Macaroni And Cheese, Minneapolis, Food
Case Study: Michelina's Frozen Foods
Michelina’s is a nationally-distributed frozen food company based in Minneapolis that had no social media presence before 2013. Our goal was to launch the brand online and connect with fans. Click to read more about the campaign.